Privacy Policy

---

What is ‘personal information’?

Personal information is information about an identifiable individual. There are many types of personal information that we may require in order to serve you better, including the following:

• Your identity or contact information such as name, address, phone number, fax number, and e-mail address.
• Your mortgage or financial history when purchasing a home from us,
• Other information incidental to purchasing a home from us (including information about professional advisors), and
• Information gathered in customer service inquiries, surveys, contests, or inquiries into our products and services.

Why do we collect, use, and disclose your personal information?

We only collect personal information that is reasonably necessary for the purposes outlined in this privacy policy or otherwise disclosed to you at or before the time of collection. We collect, use, and disclose personal information to serve you better. We ask you for your personal information so that we can:

• Respond to your requests for product or service information.
• Engage in business transactions with you and provide appropriate levels of service following the completion of a transaction.
• Share personal information that we collect with other service providers, such as utilities, warranty providers, insurance companies, banking institutions, and credit agencies, as well as trades and contractors, etc. who perform various functions to assist in our delivery of service to you.
• Provide personal information to third parties for legal or regulatory purposes.
• Provide personal information to third parties to perform functions on our behalf, such as marketing, data processing, document management, office services, other technological or administrative services, or customer research (such as to Alberta New Home Warranty Program, Avid Ratings and Customer Insight, in order to conduct customer satisfaction surveys).
• Use personal information at an aggregate level to improve the quality and efficiency of our products and services and to enhance our marketing efforts.
• Share limited contact information with our affiliated and subsidiary companies to promote products and services we believe will be of interest to you, where permitted by law and where you have provided your consent or have not opted out, as applicable. We will not share sensitive financial, mortgage, or transaction-specific information with affiliates and subsidiaries for marketing purposes without appropriate consent.
• Distribute newsletters and other informational e-mail communications.
• Serve you in other reasonable and appropriate ways.

How do we gather your information?

We do not use techniques to collect personal information about you without your knowledge.  Generally, we collect personal information from you directly or from our business partners such as realtors, or lending or mortgage officers.  This information could be collected in person, over the telephone, through the mail, or by electronic means.

Your consent

We only collect, use, or disclose personal information for the purposes we believe you would consider appropriate under the circumstances.  Your knowledge and consent are required for the collection, use, or disclosure of your personal information unless permitted or required by law.  Of course, subject to reasonable and lawful limits, you can choose not to provide us with some or all of your personal information.  You may also, at any time, withdraw your consent to our collection, use, or disclosure of your personal information, subject to legal, contractual, or reasonable notice requirements. If you withdraw your consent, we may be unable to provide certain products, services, warranty support, communications, or transaction-related services.

We believe you would also expect us to contact you to advise you of new and existing services and benefits that may be of interest to you, and ask your opinion about our current performance through customer satisfaction surveys.  From time to time, we will inform you of such services or contact you for your opinions via direct marketing.  Direct marketing material is usually delivered to you by mail, telephone, or electronic means.  Where permitted by law, we may rely on implied consent to communicate with you regarding products or services that may be of interest to you. You may withdraw or unsubscribe from marketing communications at any time. We separately request your express consent, or rely on implied consent, in the provision of commercial electronic messages (e-mails, texts, and instant messages) to you.  Each commercial electronic message will identify the sender and include contact information and an unsubscribe mechanism, as required by Canadian Anti-Spam Legislation. We will process unsubscribe requests within the time required by law. You may continue to receive transactional, warranty, service, or legally required communications from us.

---

Third parties

We do not sell your personal information.

We may disclose personal information to third parties where necessary to provide our products and services, complete or administer your transaction, provide warranty or customer service support, comply with legal obligations, protect our rights, or where you have consented or the disclosure is otherwise permitted by law.

These third parties may include realtors, mortgage brokers, lenders, banking institutions, credit reporting agencies, insurers, warranty providers, utility providers, lawyers, trades, contractors, suppliers, survey providers, customer service providers, technology providers, marketing providers, analytics providers, document management providers, and other service providers who assist us with our business.

We require service providers that handle personal information for us to protect that information using appropriate safeguards and to use it only for the purposes of providing services to us, or as otherwise permitted by law.

Some service providers may process or store personal information outside Canada. In that case, your personal information may be subject to the laws of the jurisdiction where it is processed or stored. We use contractual and other measures designed to protect personal information handled by service providers.

With your consent, or where permitted by law, we may share limited contact information with selected third parties or affiliates for marketing purposes. We will not share sensitive financial, mortgage, credit, or transaction-specific information for third-party marketing purposes without your express consent.

Except as described in this Privacy Policy, as consented to by you, or as permitted or required by law, we do not disclose your personal information to other organizations.

How do we store and protect your personal information?

Your personal information may be stored or processed in Canada and, where we use service providers located outside Canada, in other jurisdictions. In those cases, your personal information may be subject to the laws of those jurisdictions, including lawful access by courts, law enforcement, or governmental authorities. We use contractual and other measures designed to protect personal information transferred to service providers.

Your personal information is retained only as long as reasonably necessary for the purposes set out in this privacy policy. When no longer required, we destroy, erase, or de-personalize the personal information. Certain legal requirements may necessitate our retaining some or all of the personal information for a specific period of time.

We protect your personal information by using industry standard technology and security safeguards appropriate to the sensitivity of the information, including physical, administrative, and electronic controls to minimize the risk of unauthorized access, use, or disclosure of or to your personal information.  We restrict access to sensitive personal information, including financial and mortgage-related information, to personnel and service providers who require it for authorized purposes.

Our employees are trained to appreciate the importance of privacy and confidentiality of personal information, and the provisions of this policy apply to them as conditions of their employment.

You acknowledge that if any of our third-party service providers are located outside of Canada, your personal information may be processed and stored in such jurisdictions.

Accessing and correcting your personal information

You have the right to access your personal information that is in our custody, subject only to certain legal restrictions. 

We strive to ensure that all information on-hand is accurate and up-to-date.  We therefore urge you to provide us with updates regarding your personal information and to inform us of any errors affecting the personal information we hold.

Access or correction requests must be in writing and should provide sufficient detail of the nature and scope of your request.  We will respond to access and correction requests within the time required by applicable law. We may request information to verify your identity before responding. In limited circumstances permitted by law, we may decline access to some or all personal information, and if we do so, we will provide reasons where required.

If we become aware of a privacy breach involving your personal information, we will assess the breach and take steps required by applicable law, which may include notifying affected individuals, regulators, or other organizations where required or appropriate.

---

Online privacy practices

Cookies and Similar Technologies – When you visit our website, we may use cookies and similar technologies, including web beacons, pixels, and local storage technologies (collectively, “cookies”), to enhance your browsing experience, improve the functionality and security of our website, understand how visitors use our website, and support our marketing and communications activities.

These technologies may automatically collect certain information about your visit, including your Internet Protocol (IP) address, browser type and version, operating system, device information, referring website, pages viewed, links clicked, the date and time of your visit, the duration of your visit, and other information regarding your interaction with our website.

We use this information to:

• operate, maintain, and improve our website;
• understand how visitors use our website and evaluate its performance;
• diagnose technical issues and maintain website security;
• remember user preferences and settings where applicable; and
• measure the effectiveness of our communications and advertising.

We use third-party service providers, including Google Analytics and Meta (Facebook), to help us analyze website traffic and visitor interactions and, where applicable, to measure the effectiveness of advertising and communications. These service providers may use cookies or similar technologies to collect information about your use of our website and may process that information in accordance with their own privacy policies. For more information about the privacy practices of Google and Meta, please see their respective privacy policies.

Information collected through these technologies may be processed or stored outside of Canada in jurisdictions whose privacy laws may differ from those of Canada.

Most web browsers automatically accept cookies. You may change your browser settings to notify you when cookies are being placed or to refuse some or all cookies. Please note that disabling cookies may affect the availability or functionality of certain features of our website.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.

Online Communications – In order to provide you with a service or information, you may voluntarily submit personal information to us for purposes such as asking a question, obtaining information, reviewing or downloading a publication, subscribing to a newsletter or a mail or e-mail list, participating in an event, and participating in contests and surveys. We may combine and store personal information about your use of our website and the online information you have provided with certain other personal information we may have collected.

E-mail Communications – Occasionally, we may send marketing or promotional e-mail communications to you with information that may be useful, including information about our products and services, and other third parties with whom we have a relationship. In this process, we may collect certain information such as the date/time you first opened our e-mail communications, the number of times you open our e-mail communications, the number of click-throughs per article, total click-through activity on the contents of our e-mail communications and compile generally the related statistics. We may combine and store any such information to manage and improve our e-mail communications to you. We will include instructions on how to unsubscribe and inform us of preferences if you decide you do not want to receive any future marketing or promotional e-mails from us.

Links – Our website may contain links to other websites which are provided as a convenience only. You are advised that other third party websites may have different privacy policies and practices than us, and we have no responsibility for such third party websites.

Changes to this Privacy Policy

We reserve the right to modify or supplement this privacy policy at any time.


Further Information

For further information about what your rights are under the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Personal Information Protection Act (PIPA), please visit the website for the Office of the Privacy Commissioner of Canada at www.priv.gc.ca, or the Office of the Privacy Commissioner of Alberta at oipc.ab.ca.

If you have questions about accessing your personal information, our practices surrounding the collection, use, and disclosure of your personal information, or this privacy policy, or complaints about how your personal information has been handled, please contact our privacy officer using the contact information below:

Laebon Developments Ltd.,

Attention:  Privacy Coordinator

289 Burnt Park Drive,

Red Deer County, Alberta

T4S 2L4

privacycoord@laebon.com

Office: 403.346.7273

Fax:     403.341.4165

Last updated: November 9, 2026